{"id":299,"date":"2021-07-12T21:59:24","date_gmt":"2021-07-12T19:59:24","guid":{"rendered":"https:\/\/pc-formations40.fr\/?page_id=299"},"modified":"2026-03-16T14:21:49","modified_gmt":"2026-03-16T13:21:49","slug":"les-fondamentaux-du-digital-et-des-reseaux-sociaux","status":"publish","type":"page","link":"https:\/\/pc-formations40.fr\/index.php\/les-fondamentaux-du-digital-et-des-reseaux-sociaux\/","title":{"rendered":"Les fondamentaux du digital et des r\u00e9seaux sociaux"},"content":{"rendered":"<div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-0ee49ad6\" data-vce-do-apply=\"all el-0ee49ad6\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-55061694\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-55061694\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-55061694\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-48310cfa\" data-vce-do-apply=\"all el-48310cfa\"><p style=\"text-align: right;\"><span style=\"color: #1e5f8e;\"><strong><span style=\"font-family: Sanchez; font-size: 16pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Objectifs de la formation :<\/span><\/span><\/span><\/strong><\/span><\/p><ul><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">S'initier aux nouveaux outils de la communication sur les r\u00e9seaux sociaux<\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Mesurer les enjeux des nouveaux usages du num\u00e9rique et des m\u00e9dias sociaux.<\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Se familiariser avec les r\u00e9seaux sociaux et leur mode de fonctionnement.<\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">D\u00e9crypter les usages qu'en font les entreprises.<\/span><\/span><\/span><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\" id=\"el-ad701db6\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-ad701db6\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-ad701db6\"><div class=\"vce-single-image-container vce-single-image--align-center\"><div class=\"vce vce-single-image-wrapper\" id=\"el-598d1ddc\" data-vce-do-apply=\"all el-598d1ddc\"><figure><div class=\"vce-single-image-figure-inner\" style=\"width: 300px;\"><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 50%;\"><img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image\"  width=\"300\" height=\"150\" srcset=\"https:\/\/pc-formations40.fr\/wp-content\/uploads\/2021\/07\/Re\u0301seaux-sociaux-300x185.png 300w, https:\/\/pc-formations40.fr\/wp-content\/uploads\/2026\/03\/Re\u0301seaux-sociaux-320x160.png 320w\" src=\"https:\/\/pc-formations40.fr\/wp-content\/uploads\/2021\/07\/Re\u0301seaux-sociaux-300x185.png\" data-img-src=\"https:\/\/pc-formations40.fr\/wp-content\/uploads\/2021\/07\/Re\u0301seaux-sociaux.png\" data-attachment-id=\"72\"  alt=\"Re\u0301seaux-sociaux\" title=\"Re\u0301seaux-sociaux\" \/><\/div><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><div class=\"vce-button--style-basic-container vce-button--style-basic-container--align-center\"><span class=\"vce-button--style-basic-wrapper vce\" id=\"el-3fa48092\" data-vce-do-apply=\"margin el-3fa48092\"><a class=\"vce-button vce-button--style-basic vce-button--style-basic--border-round vce-button--style-basic--size-small vce-button--style-basic--color-b-30-95-142--fff\" href=\"https:\/\/pc-formations40.fr\/wp-content\/uploads\/2021\/07\/reseaux-sociaux-1.pdf\" title=\"cliquez ici\" target=\"_blank\" data-vce-do-apply=\"padding border background  el-3fa48092\"><font dir=\"auto\" style=\"vertical-align: inherit;\"><font dir=\"auto\" style=\"vertical-align: inherit;\">T\u00e9l\u00e9charger au format PDF<\/font><\/font><\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-fa5ce29a\" data-vce-do-apply=\"all el-fa5ce29a\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-b21bbc50\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-b21bbc50\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-b21bbc50\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-0a019ce9\" data-vce-do-apply=\"all el-0a019ce9\"><p style=\"text-align: center;\"><span style=\"font-family: Sanchez; font-size: 16pt; color: #1e5f8e;\"><b><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Programme de la formation :&nbsp;<\/span><\/span><\/b><\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-75cb798f\" data-vce-do-apply=\"all el-75cb798f\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-90ff0798\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-90ff0798\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-90ff0798\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-4f8c52b9\" data-vce-do-apply=\"all el-4f8c52b9\"><p><span style=\"font-family: Sanchez; font-size: 14pt; color: #1e5f8e;\"><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">1\/ Identifier les nouveaux usages du Digital<\/span><\/span><\/span><\/span><\/strong><\/span><\/p><ul><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Les internautes acteurs de leur communication.<\/span><\/span><\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">D\u00e9finir les notions de Web 2.0, Web social, Web collaboratif et d'intelligence collective.<\/span><\/span><\/span><\/span><\/span><\/li><\/ul><p><span style=\"font-family: Sanchez; font-size: 14pt; color: #1e5f8e;\"><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">2\/ Panorama des m\u00e9dias sociaux<\/span><\/span><\/span><\/span><\/strong><\/span><\/p><ul><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">D\u00e9finition, usages et chiffres-cl\u00e9s des r\u00e9seaux et m\u00e9dias sociaux : Facebook, Twitter, LinkedIn, Viadeo, Pinterest, Instagram, Snapchat, \u2026<\/span><\/span><\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Quels usages pour l'entreprise ?<\/span><\/span><\/span><\/span><\/span><\/li><\/ul><p><span style=\"font-family: Sanchez; font-size: 14pt; color: #1e5f8e;\"><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">3\/ Utiliser les r\u00e9seaux et les m\u00e9dias sociaux<\/span><\/span><\/span><\/span><\/strong><\/span><\/p><ul><li><span style=\"font-size: 14pt; font-family: Sanchez;\"><strong><span style=\"color: #008080;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Facebook :<\/span><\/span><\/span><\/span><\/span> <\/strong><span style=\"font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> Les diff\u00e9rents formats : profil, page, groupe. Quelle utilisation des pages pour une entreprise. La publicit\u00e9 sur Facebook.<\/span><\/span><\/span><\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 14pt;\"><span style=\"color: #1e5f8e;\"><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Instagram :<\/span><\/span><\/span><\/span><\/strong><\/span><span style=\"font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> Fonctionnement et sp\u00e9cificit\u00e9s. Quelle utilisation par les entreprises ? Cr\u00e9er une publication efficace et choisir ses hashtags.<\/span><\/span><\/span><\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 14pt;\"><span style=\"color: #1e5f8e;\"><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Twitter :<\/span><\/span><\/span><\/span><\/strong><\/span><span style=\"font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> Fonctionnalit\u00e9s et usages. Le vocabulaire : tweet, hashtag, followers\u2026Int\u00e9r\u00eat pour une entreprise.<\/span><\/span><\/span><\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 14pt;\"><span style=\"color: #1e5f8e;\"><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">LinkedIn :<\/span><\/span><\/span><\/span><\/strong><\/span><span style=\"font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> Usages professionnels individuels : comment optimiser son profil ? Int\u00e9r\u00eat et usages par les entreprises.<\/span><\/span><\/span><\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 14pt;\"><span style=\"color: #1e5f8e;\"><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Cha\u00eene YouTube :<\/span><\/span><\/span><\/span><\/strong><\/span><span style=\"font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> Quelle place dans les dispositifs m\u00e9dias sociaux des entreprises ?<\/span><\/span><\/span><\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 14pt;\"><span style=\"color: #1e5f8e;\"><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Picture marketing :<\/span><\/span><\/span><\/span><\/strong><\/span><span style=\"font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> Communiquer par l'image avec Instagram, Pinterest, Snapchat.<\/span><\/span><\/span><\/span><\/span><\/span><\/li><\/ul><p><span style=\"font-family: Sanchez; font-size: 14pt; color: #1e5f8e;\"><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">4\/ L'e-r\u00e9putation et la veille en ligne<\/span><\/span><\/span><\/span><\/strong><\/span><\/p><ul><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Identit\u00e9 num\u00e9rique, personal branding et e-r\u00e9putation : l'importance du moteur de recherche.<\/span><\/span><\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Mettre en place un dispositif de veille.<\/span><\/span><\/span><\/span><\/span><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-778ff1a3\" data-vce-do-apply=\"all el-778ff1a3\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-4b505ff0\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-4b505ff0\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-4b505ff0\"><div class=\"vce-button--style-basic-container vce-button--style-basic-container--align-center\"><span class=\"vce-button--style-basic-wrapper vce\" id=\"el-9c7c3e38\" data-vce-do-apply=\"margin el-9c7c3e38\"><a class=\"vce-button vce-button--style-basic vce-button--style-basic--border-round vce-button--style-basic--size-medium vce-button--style-basic--color-b-30-95-142--fff\" href=\"https:\/\/pc-formations40.fr\/wp-content\/uploads\/2021\/07\/reseaux-sociaux-1.pdf\" title=\"cliquez ici\" target=\"_blank\" data-vce-do-apply=\"padding border background  el-9c7c3e38\"><font dir=\"auto\" style=\"vertical-align: inherit;\"><font dir=\"auto\" style=\"vertical-align: inherit;\">T\u00e9l\u00e9charger au format PDF<\/font><\/font><\/a><\/span><\/div><div class=\"vce-single-image-container vce-single-image--align-center\"><div class=\"vce vce-single-image-wrapper\" id=\"el-82ead408\" data-vce-do-apply=\"all el-82ead408\" data-vce-animate=\"vce-o-animate--flip\"><figure><div class=\"vce-single-image-figure-inner\" style=\"width: 100px;\"><a href=\"https:\/\/pc-formations40.fr\/\" title=\"\" target=\"_blank\" class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 100%;\"><img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image\"  width=\"100\" height=\"100\" srcset=\"https:\/\/pc-formations40.fr\/wp-content\/uploads\/2026\/03\/bouton-retour1-320x320.jpg 320w, https:\/\/pc-formations40.fr\/wp-content\/uploads\/2026\/03\/bouton-retour1-480x480.jpg 480w, https:\/\/pc-formations40.fr\/wp-content\/uploads\/2026\/03\/bouton-retour1-800x800.jpg 800w, https:\/\/pc-formations40.fr\/wp-content\/uploads\/2026\/03\/bouton-retour1-100x100.jpg 100w, https:\/\/pc-formations40.fr\/wp-content\/uploads\/2026\/03\/bouton-retour1-200x200.jpg 2x\" src=\"https:\/\/pc-formations40.fr\/wp-content\/uploads\/2026\/03\/bouton-retour1-100x100.jpg\" data-img-src=\"https:\/\/pc-formations40.fr\/wp-content\/uploads\/2021\/07\/bouton-retour1.jpg\" data-attachment-id=\"85\"  alt=\"bouton-retour1\" title=\"bouton-retour1\" \/><\/a><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Objectifs de la formation :S&#8217;initier aux nouveaux outils de la communication sur les r\u00e9seaux sociauxMesurer les enjeux des nouveaux usages du num\u00e9rique et des m\u00e9dias sociaux.Se familiariser avec les r\u00e9seaux sociaux et leur mode de fonctionnement.D\u00e9crypter les usages qu&#8217;en font les entreprises.T\u00e9l\u00e9charger au format PDFProgramme de la formation :&nbsp;1\/ Identifier les nouveaux usages du DigitalLes &#8230; <a title=\"Les fondamentaux du digital et des r\u00e9seaux sociaux\" class=\"read-more\" href=\"https:\/\/pc-formations40.fr\/index.php\/les-fondamentaux-du-digital-et-des-reseaux-sociaux\/\" aria-label=\"More on Les fondamentaux du digital et des r\u00e9seaux sociaux\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"slim_seo":{"facebook_image":"http:\/\/pc-formations40.fr\/wp-content\/uploads\/2021\/07\/Re\u0301seaux-sociaux.png","title":"Les fondamentaux du digital et des r\u00e9seaux sociaux - PC-Formations40","description":"Objectifs de la formation : S'initier aux nouveaux outils de la communication sur les r\u00e9seaux sociaux Mesurer les enjeux des nouveaux usages du num\u00e9rique et des"},"footnotes":""},"class_list":["post-299","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Formation Les fondamentaux du digital et des r\u00e9seaux sociaux<\/title>\n<meta name=\"description\" content=\"Mesurer les enjeux des nouveaux usages du digital et des m\u00e9dias sociaux. Se familiariser avec les r\u00e9seaux sociaux et leur mode de fonctionnement. D\u00e9crypter les usages qu&#039;en font les entreprises.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pc-formations40.fr\/index.php\/les-fondamentaux-du-digital-et-des-reseaux-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formation Les fondamentaux du digital et des r\u00e9seaux sociaux\" \/>\n<meta property=\"og:description\" content=\"Mesurer les enjeux des nouveaux usages du digital et des m\u00e9dias sociaux. Se familiariser avec les r\u00e9seaux sociaux et leur mode de fonctionnement. D\u00e9crypter les usages qu&#039;en font les entreprises.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pc-formations40.fr\/index.php\/les-fondamentaux-du-digital-et-des-reseaux-sociaux\/\" \/>\n<meta property=\"og:site_name\" content=\"PC-Formations40\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T13:21:49+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pc-formations40.fr\\\/index.php\\\/les-fondamentaux-du-digital-et-des-reseaux-sociaux\\\/\",\"url\":\"https:\\\/\\\/pc-formations40.fr\\\/index.php\\\/les-fondamentaux-du-digital-et-des-reseaux-sociaux\\\/\",\"name\":\"Formation Les fondamentaux du digital et des r\u00e9seaux sociaux\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pc-formations40.fr\\\/#website\"},\"datePublished\":\"2021-07-12T19:59:24+00:00\",\"dateModified\":\"2026-03-16T13:21:49+00:00\",\"description\":\"Mesurer les enjeux des nouveaux usages du digital et des m\u00e9dias sociaux. Se familiariser avec les r\u00e9seaux sociaux et leur mode de fonctionnement. D\u00e9crypter les usages qu'en font les entreprises.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pc-formations40.fr\\\/index.php\\\/les-fondamentaux-du-digital-et-des-reseaux-sociaux\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pc-formations40.fr\\\/index.php\\\/les-fondamentaux-du-digital-et-des-reseaux-sociaux\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pc-formations40.fr\\\/index.php\\\/les-fondamentaux-du-digital-et-des-reseaux-sociaux\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/pc-formations40.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les fondamentaux du digital et des r\u00e9seaux sociaux\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pc-formations40.fr\\\/#website\",\"url\":\"https:\\\/\\\/pc-formations40.fr\\\/\",\"name\":\"PC-Formations40\",\"description\":\"La formation \u00e0 port\u00e9e de tous !\",\"publisher\":{\"@id\":\"https:\\\/\\\/pc-formations40.fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pc-formations40.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pc-formations40.fr\\\/#organization\",\"name\":\"PC-Formations40\",\"url\":\"https:\\\/\\\/pc-formations40.fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/pc-formations40.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/pc-formations40.fr\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/cropped-banniere.png\",\"contentUrl\":\"https:\\\/\\\/pc-formations40.fr\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/cropped-banniere.png\",\"width\":735,\"height\":147,\"caption\":\"PC-Formations40\"},\"image\":{\"@id\":\"https:\\\/\\\/pc-formations40.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Formation Les fondamentaux du digital et des r\u00e9seaux sociaux","description":"Mesurer les enjeux des nouveaux usages du digital et des m\u00e9dias sociaux. Se familiariser avec les r\u00e9seaux sociaux et leur mode de fonctionnement. D\u00e9crypter les usages qu'en font les entreprises.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pc-formations40.fr\/index.php\/les-fondamentaux-du-digital-et-des-reseaux-sociaux\/","og_locale":"en_US","og_type":"article","og_title":"Formation Les fondamentaux du digital et des r\u00e9seaux sociaux","og_description":"Mesurer les enjeux des nouveaux usages du digital et des m\u00e9dias sociaux. Se familiariser avec les r\u00e9seaux sociaux et leur mode de fonctionnement. D\u00e9crypter les usages qu'en font les entreprises.","og_url":"https:\/\/pc-formations40.fr\/index.php\/les-fondamentaux-du-digital-et-des-reseaux-sociaux\/","og_site_name":"PC-Formations40","article_modified_time":"2026-03-16T13:21:49+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/pc-formations40.fr\/index.php\/les-fondamentaux-du-digital-et-des-reseaux-sociaux\/","url":"https:\/\/pc-formations40.fr\/index.php\/les-fondamentaux-du-digital-et-des-reseaux-sociaux\/","name":"Formation Les fondamentaux du digital et des r\u00e9seaux sociaux","isPartOf":{"@id":"https:\/\/pc-formations40.fr\/#website"},"datePublished":"2021-07-12T19:59:24+00:00","dateModified":"2026-03-16T13:21:49+00:00","description":"Mesurer les enjeux des nouveaux usages du digital et des m\u00e9dias sociaux. Se familiariser avec les r\u00e9seaux sociaux et leur mode de fonctionnement. D\u00e9crypter les usages qu'en font les entreprises.","breadcrumb":{"@id":"https:\/\/pc-formations40.fr\/index.php\/les-fondamentaux-du-digital-et-des-reseaux-sociaux\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pc-formations40.fr\/index.php\/les-fondamentaux-du-digital-et-des-reseaux-sociaux\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/pc-formations40.fr\/index.php\/les-fondamentaux-du-digital-et-des-reseaux-sociaux\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/pc-formations40.fr\/"},{"@type":"ListItem","position":2,"name":"Les fondamentaux du digital et des r\u00e9seaux sociaux"}]},{"@type":"WebSite","@id":"https:\/\/pc-formations40.fr\/#website","url":"https:\/\/pc-formations40.fr\/","name":"PC-Formations40","description":"La formation \u00e0 port\u00e9e de tous !","publisher":{"@id":"https:\/\/pc-formations40.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pc-formations40.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/pc-formations40.fr\/#organization","name":"PC-Formations40","url":"https:\/\/pc-formations40.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pc-formations40.fr\/#\/schema\/logo\/image\/","url":"https:\/\/pc-formations40.fr\/wp-content\/uploads\/2026\/03\/cropped-banniere.png","contentUrl":"https:\/\/pc-formations40.fr\/wp-content\/uploads\/2026\/03\/cropped-banniere.png","width":735,"height":147,"caption":"PC-Formations40"},"image":{"@id":"https:\/\/pc-formations40.fr\/#\/schema\/logo\/image\/"}}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/pc-formations40.fr\/index.php\/wp-json\/wp\/v2\/pages\/299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pc-formations40.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pc-formations40.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pc-formations40.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pc-formations40.fr\/index.php\/wp-json\/wp\/v2\/comments?post=299"}],"version-history":[{"count":21,"href":"https:\/\/pc-formations40.fr\/index.php\/wp-json\/wp\/v2\/pages\/299\/revisions"}],"predecessor-version":[{"id":1631,"href":"https:\/\/pc-formations40.fr\/index.php\/wp-json\/wp\/v2\/pages\/299\/revisions\/1631"}],"wp:attachment":[{"href":"https:\/\/pc-formations40.fr\/index.php\/wp-json\/wp\/v2\/media?parent=299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}