{"id":311,"date":"2021-07-12T22:06:59","date_gmt":"2021-07-12T20:06:59","guid":{"rendered":"https:\/\/pc-formations40.fr\/?page_id=311"},"modified":"2026-03-16T16:37:05","modified_gmt":"2026-03-16T15:37:05","slug":"strategie-de-communication-et-declinaison-sur-le-web","status":"publish","type":"page","link":"https:\/\/pc-formations40.fr\/index.php\/strategie-de-communication-et-declinaison-sur-le-web\/","title":{"rendered":"Strat\u00e9gie de communication et d\u00e9clinaison sur le Web"},"content":{"rendered":"<div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-401bf6d5\" data-vce-do-apply=\"all el-401bf6d5\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-4e9a8a2a\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-4e9a8a2a\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-4e9a8a2a\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-200531dd\" data-vce-do-apply=\"all el-200531dd\"><p style=\"text-align: right;\"><span style=\"font-family: Sanchez; font-size: 16pt; color: #1e5f8e;\"><b><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Objectifs de la formation:<\/span><\/span><\/b><\/span><\/p><ul><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Conna\u00eetre les fondamentaux de la communication<\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Choisir une documentation adapt\u00e9e en fonction de la cible vis\u00e9e<\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">R\u00e9diger pour mieux d\u00e9livrer son message<\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Concevoir ses premiers outils de communication num\u00e9rique<\/span><\/span><\/span><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\" id=\"el-b3496a1b\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-b3496a1b\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-b3496a1b\"><div class=\"vce-single-image-container vce-single-image--align-center\"><div class=\"vce vce-single-image-wrapper\" id=\"el-3e11bfb9\" data-vce-do-apply=\"all el-3e11bfb9\"><figure><div class=\"vce-single-image-figure-inner\" style=\"width: 300px;\"><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 33.3333%;\"><img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image\"  width=\"300\" height=\"100\" srcset=\"https:\/\/pc-formations40.fr\/wp-content\/uploads\/2026\/03\/Logo-com-9-320x107.jpg 320w\" src=\"https:\/\/pc-formations40.fr\/wp-content\/uploads\/2021\/08\/Logo-com-9.jpg\" data-img-src=\"https:\/\/pc-formations40.fr\/wp-content\/uploads\/2021\/08\/Logo-com-9.jpg\" data-attachment-id=\"957\"  alt=\"Logo com\" title=\"Logo com\" \/><\/div><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><div class=\"vce-button--style-basic-container vce-button--style-basic-container--align-center\"><span class=\"vce-button--style-basic-wrapper vce\" id=\"el-88c5d162\" data-vce-do-apply=\"margin el-88c5d162\"><a class=\"vce-button vce-button--style-basic vce-button--style-basic--border-round vce-button--style-basic--size-small vce-button--style-basic--color-b-30-95-142--fff\" href=\"https:\/\/pc-formations40.fr\/wp-content\/uploads\/2021\/07\/strategie-de-comm-1.pdf\" title=\"cliquez ici\" target=\"_blank\" data-vce-do-apply=\"padding border background  el-88c5d162\"><font dir=\"auto\" style=\"vertical-align: inherit;\"><font dir=\"auto\" style=\"vertical-align: inherit;\">T\u00e9l\u00e9charger au format PDF<\/font><\/font><\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-6d2acfd5\" data-vce-do-apply=\"all el-6d2acfd5\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-f2b51777\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-f2b51777\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-f2b51777\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-1c3593fa\" data-vce-do-apply=\"all el-1c3593fa\"><p style=\"text-align: center;\"><span style=\"font-family: Sanchez; font-size: 16pt; color: #1e5f8e;\"><b><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Programme de la formation :<\/span><\/span><\/b><\/span><\/p><p><span style=\"font-family: Sanchez; font-size: 14pt; color: #1e5f8e;\"><b><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">1\/ Les fondamentaux de la communication : d\u00e9finir ses objectifs et son message<\/span><\/span><\/b><\/span><\/p><ul><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Quelles cibles atteindre ? Objectifs marketing et commerciaux<\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Dans quel mais ? Ventes, image, conqu\u00eate, diff\u00e9renciation, fid\u00e9lisation<\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Pour d\u00e9livrer quel message ?<\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Quels sont les points forts et le caract\u00e8re distinctif de mon entreprise ?<\/span><\/span><\/span><\/li><\/ul><p><span style=\"font-family: Sanchez; color: #1e5f8e; font-size: 14pt;\"><b><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">2\/ Quelles documentations pour quelles cibles ? Print, Web et Digital selon ses objectifs<\/span><\/span><\/b><\/span><\/p><ul><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Les documentations Imprimer (Avantages, inconv\u00e9nients, limites)<\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Les points \u00e0 surveiller : la typologie, la mise en page, la psychologie des formes et des couleurs<\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Le vocabulaire graphique et les termes techniques des interlocuteurs de la cha\u00eene graphique<\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Brochure commerciale et plaquette publicitaire : trouver le juste \u00e9quilibre entre image institutionnelle et promotion des produits ou services<\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Choix des visuels, t\u00e9moignages et citations : le cadre r\u00e9glementaire.<\/span><\/span><\/span><\/li><\/ul><p><span style=\"font-family: Sanchez; color: #1e5f8e; font-size: 14pt;\"><b><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">3\/ Les documentations Web et Digitales<\/span><\/span><\/b><\/span><\/p><ul><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Avantages, inconv\u00e9nients, limites<\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">\u00c9volution vers la digitalisation des supports : cas des tablettes et des \u00e9crans<\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Attitudes et usages des lecteurs, mode de lecture des internautes<\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">D\u00e9velopper un style r\u00e9dactionnel adapt\u00e9 aux sp\u00e9cificit\u00e9s du Web et des outils de consultation (tablettes, smartphones)<\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Enrichir le contenu par les visuels et effets sp\u00e9ciaux : animation, son, vid\u00e9o<\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">R\u00e8gles de d\u00e9ontologie sur le Web et les m\u00e9dias sociaux<\/span><\/span><\/span><\/li><\/ul><p><span style=\"color: #1e5f8e; font-family: Sanchez; font-size: 14pt;\"><b><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">4\/ <\/span><\/span><\/b><b><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">R\u00e9diger <\/span><\/span><\/b><b><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">les textes<\/span><\/span><\/b><\/span><\/p><ul><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">S'approprier et appliquer les r\u00e8gles de la communication \u00e9crite<\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Apprendre \u00e0 \u00e9crire court<\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Cr\u00e9er des niveaux de lecture<\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Mettre en valeur le texte<\/span><\/span><\/span><\/li><\/ul><p><span style=\"font-family: Sanchez; color: #1e5f8e; font-size: 14pt;\"><b><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">5\/ Optimiser l'impact des mots et des images en Print, Web ou Digital<\/span><\/span><\/b><\/span><\/p><ul><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Argumenter en \u00ab b\u00e9n\u00e9fices clients \u00bb<\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Choix des messages : se distinguer de la concurrence<\/span><\/span><\/span><\/li><\/ul><p><span style=\"font-family: Sanchez; color: #1e5f8e; font-size: 14pt;\"><b><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">6\/ Concevoir votre infolettre<\/span><\/span><\/b><\/span><\/p><ul><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Diffuseur une newsletter \u00e9lectronique (analyse et typologie des newsletters, d\u00e9finir les cibles et les objectifs de communication de votre newsletter, rep\u00e9rer les solutions techniques et choisir la solution la plus adapt\u00e9e aux besoins identifi\u00e9s)<\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Conna\u00eetre et respecter la l\u00e9gislation en vigueur (CNIL et LCEN)<\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Concevoir et r\u00e9aliser votre newsletter (choisir les messages cl\u00e9s \u00e0 communiquer, structurer le contenu de la lettre, concevoir la maquette, d\u00e9finir la charte graphique, bien utiliser la couleur<\/span><\/span><\/span><\/li><li><span style=\"font-family: Sanchez; font-size: 12pt;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Enrichir la newsletter (ajouter des liens hypertexte, illustrer la newsletter avec des photos, int\u00e9grer les contraintes d'affichage des images, veiller \u00e0 la mise en page et \u00e0 l'ergonomie)<\/span><\/span><\/span><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-13961cee\" data-vce-do-apply=\"all el-13961cee\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-cb8029ce\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-cb8029ce\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-cb8029ce\"><div class=\"vce-button--style-basic-container vce-button--style-basic-container--align-center\"><span class=\"vce-button--style-basic-wrapper vce\" id=\"el-da448b5f\" data-vce-do-apply=\"margin el-da448b5f\"><a class=\"vce-button vce-button--style-basic vce-button--style-basic--border-round vce-button--style-basic--size-medium vce-button--style-basic--color-b-30-95-142--fff\" href=\"https:\/\/pc-formations40.fr\/wp-content\/uploads\/2021\/07\/strategie-de-comm-1.pdf\" title=\"cliquez ici\" target=\"_blank\" data-vce-do-apply=\"padding border background  el-da448b5f\"><font dir=\"auto\" style=\"vertical-align: inherit;\"><font dir=\"auto\" style=\"vertical-align: inherit;\">T\u00e9l\u00e9charger au format PDF<\/font><\/font><\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-2e897660\" data-vce-do-apply=\"all el-2e897660\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-109a4999\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-109a4999\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-109a4999\"><div class=\"vce-single-image-container vce-single-image--align-center\"><div class=\"vce vce-single-image-wrapper\" id=\"el-9b51fbac\" data-vce-do-apply=\"all el-9b51fbac\" data-vce-animate=\"vce-o-animate--flip\"><figure><div class=\"vce-single-image-figure-inner\" style=\"width: 100px;\"><a href=\"https:\/\/pc-formations40.fr\/\" title=\"\" target=\"_blank\" class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 100%;\"><img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image\"  width=\"100\" height=\"100\" srcset=\"https:\/\/pc-formations40.fr\/wp-content\/uploads\/2026\/03\/bouton-retour1-320x320.jpg 320w, https:\/\/pc-formations40.fr\/wp-content\/uploads\/2026\/03\/bouton-retour1-480x480.jpg 480w, https:\/\/pc-formations40.fr\/wp-content\/uploads\/2026\/03\/bouton-retour1-800x800.jpg 800w, https:\/\/pc-formations40.fr\/wp-content\/uploads\/2026\/03\/bouton-retour1-100x100.jpg 100w, https:\/\/pc-formations40.fr\/wp-content\/uploads\/2026\/03\/bouton-retour1-200x200.jpg 2x\" src=\"https:\/\/pc-formations40.fr\/wp-content\/uploads\/2026\/03\/bouton-retour1-100x100.jpg\" data-img-src=\"https:\/\/pc-formations40.fr\/wp-content\/uploads\/2021\/07\/bouton-retour1.jpg\" data-attachment-id=\"85\"  alt=\"bouton-retour1\" title=\"bouton-retour1\" \/><\/a><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Objectifs de la formation:Conna\u00eetre les fondamentaux de la communicationChoisir une documentation adapt\u00e9e en fonction de la cible vis\u00e9eR\u00e9diger pour mieux d\u00e9livrer son messageConcevoir ses premiers outils de communication num\u00e9riqueT\u00e9l\u00e9charger au format PDFProgramme de la formation :1\/ Les fondamentaux de la communication : d\u00e9finir ses objectifs et son messageQuelles cibles atteindre ? 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